The linen Assault on my Wallet from the left flank
I naively thought that I only had to worry about coming up with the cost of tuition, fees, books, Residence Hall, and Dining Hall charges.
When the letter arrived from the Residence Hall Association of the Very Big University addressed to the parents of A - I thought, "Finally, someone is going to tell me how much I have to pay." I opened the envelope and was immediately assaulted with this headline shocker:
Don't Make the Mistake of Thinking your Regularly Sized Sheets will fit our Specially Sized Mattresses!
I read further, the VBU has "specially sized: mattress that my poor inadequate home sheets just will not fit. "Don't get caught empty handed," the letter warns me, "of try to find specially sized sheets on move in date" and more ominously the letter warns of several poor students whose thoughtless parents let them suffer through sleepless nights on ill-fitting sheets.
I am told that for a mere $83.15 (shipping is included!) I can purchase the Complete Campus Collection of "Specially Sized" Linens that are not only guaranteed to fit but also guaranteed to last until graduation. This prompt the disturbing self-inquiry into what do they think our little cherub A will be doing on those sheets that might wear them out before four years have passed.
If that were not enough incentive, the letter promises me by ordering now, my wife and I will be able to smugly shake our heads on move in day at other parents who paid too much and over bought for their incoming student. This last bit then completes the assumed trifecta of undergraduate marketing psychology: (1) Fear of our cherub suffering like HC Anderson's the Match Stick Girl; (2) The ability to fearlessly purchase with a guarantee; and (3) A promise to be able to one-up our parent peers on moving day as our sheet purchase reveals their cluelessness and our obvious intelligence.
Alas for the Residence Hall Association - it only succeeded in making me so mad, that my poor wife had to hear me rant about it most of the evening. You may see sheets and $83.15 - but I see the start of the fiscal rape by a thousand tiny withdrawals.

